Our specialty as insights practitioners can be seen in our offer.
Curating the research experience
from recruitments to research instruments design, analysis constructs and the outcome dissemination.
by identifying the right TG (psychographic, lifestyle filters) at the right places (social media, referential recruitments).
Activation of insights
through actionable, simple and interesting outcomes.
What we do
- Category understanding
- Cultural decoding
- Ethnography – Mobile/online
- Psychographic profiling
- Brand Audit
- Channel understanding
- Social Media listening and analytics
- Journey Mapping – Online/shopper
- New product development
- Ideation workshop
- UX/UI research
- Concept testing
- Ad testing – pre and post launch
- Pack testing
- Brand Tracking and Performance Studies
- Quantitative research
- Satisfaction studies
- Product testing
- Idea screening
- White space mapping
- GTM strategy and advisory
- Market mapping and competitive intelligence