Our specialty as insights practitioners can be seen in our offer.

  • 01
    Curating the research experience

    from recruitments to research instruments design, analysis constructs and the outcome dissemination.

  • 02
    Recruiting right

    by identifying the right TG (psychographic, lifestyle filters) at the right places (social media, referential recruitments).

  • 03
    Activation of insights

    through actionable, simple and interesting outcomes.

What we do



EXPLORE

  • Category understanding
  • Cultural decoding
  • Semiotics
  • Ethnography – Mobile/online
  • Psychographic profiling
  • Brand Audit
  • Channel understanding
  • Social Media listening and analytics
  • Journey Mapping – Online/shopper

INNOVATE

  • New product development
  • Ideation workshop
  • UX/UI research

VALIDATE

  • Concept testing
  • Ad testing – pre and post launch
  • Pack testing
  • Brand Tracking and Performance Studies
  • Quantitative research
  • Satisfaction studies
  • Product testing
  • Idea screening

STRATEGIZE

  • White space mapping
  • GTM strategy and advisory
  • Market mapping and competitive intelligence